Moreton Massey Gun Club.
For nearly 50 years Moreton Massey Gun Club have run a family-friendly space for clay pigeon shooting, catering to novices and professionals alike. Attended by world champions in the sport, MMGC has remained Essex and Hertfordshire’s best kept secret since 1983.
After hitting a plateau in memberships and solely relying on word-of mouth promotion, MMGC’s newly-appointed Chairman got in touch with two objectives: create a brand that he and other members can be proud of, and growth.
doubleUcreative. immediately got to work, diving into Moreton Massey Gun Club’s rich history, professionalism and reputation in the immediate area. This short consultation led to the creation of a number of key brand assets that separate them from other clubs in the area:
A clean, easily recognisable logo that unifies their newly-created brand - used for signage, digital distribution across member sites and social channels, and printing on club merchandise.
Professional photography of the club grounds and its members, acting as an image repository of original content for their social channels
Copywriting and designing of various social media posts to be used throughout the year, coupled with a content calendar for scheduled posting
A dedicated website* for managing the club timetable, fielding new member enquiries and club announcements
SEO to ensure Moreton Massey Gun Club are ideally-placed to position themselves as the best club to ‘dust clays’ and forge lifelong friendships in Essex and Hertfordshire
*website under construction
